What is a 360° view?

Pink and white VR goggles

A 360° view is a panoramic image that covers everything around one point: front, back, sides, floor and ceiling. On a screen, you drag or turn your phone to look around, as if standing in the room.

How it's made

  • For an existing space: a 360° camera, or several photos stitched together, captures the room from one spot.
  • For a 3D design: the render engine uses a special camera that records the whole sphere in one image. The result is a wide, stretched image that viewers wrap into a sphere.

How to view it

  • In a web browser, by dragging with the mouse or finger.
  • On a phone, by turning the phone.
  • In a VR headset, for a sense of real scale.
  • Several 360° views linked together make a virtual tour.

360° view vs normal render

Normal render360° view
What you seeOne chosen frameThe whole room
CompositionCarefully framedNo framing, you choose where to look
Best forBrochures, listings, decisions on detailsUnderstanding space and volume
Shared asImageLink or viewer

Good uses

  • Understanding how big a room really feels.
  • Seeing how rooms connect from a doorway.
  • Showing buyers a property that isn't built yet.
  • Checking every wall at once, so nothing is forgotten.

Limits

  • Image quality per area is lower than a framed render of the same file size.
  • Some corners look stretched when viewed flat.
  • It needs a viewer or a link, not just an image file.
  • No composition: the best angle isn't chosen for you.

Most projects use a few framed renders for the key views, and 360° views where the feel of the space matters.

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